I often hear (mostly from gents), complain that Valentine’s Day is too commercial? Well, what is commercial? It means that someone is making money out of it. Why does anyone open a business, yes it is to make money, but no one would make money if there was not a need. Only needs in the market place create business opportunities. So the commercial reputation that Valentine’s Day has, has been created by people who need help with Valentine’s Day gifts.
Some people are not gifted in the art of creativity. My husband is a terrific cook and he is also romantic. When he is at his best, on Valentine’s Day, I get a candlelit bath with background soft music and perhaps if I am really lucky I can get one of his great massages.
But not everyone is gifted in the same area. Some people have an eye for beauty but do not know how to create it for themselves. Some gents want to make their girlfriend’s or wives feel special, but do not know where to start. And some men are not gifted in memory or organizational skills. If it were not for advertisers marketing their Valentine’s Day gifts, I reckon that there would be a whole lot more divorces.
A relationship needs daily normal work, but it also needs a few special boosters throughout the year, such as Valentine’s Day, anniversaries, birthdays, Christmas, etc.
Personally I think that people who complain that an event is too commercialized are worried that they are caught out not putting in the effort. I always value the organizing efforts that my husband puts in more than I do the actual gift because I gage the effort put in is how valuable I am to him. So a quick run to the store to get something does not earn top points, but the effort certainly does because I know how precious time is.
So gents before you complain about commerce in love, be grateful to stores whose massive advertising budgets make you remember Valentine’s Day and give to a reason to make your partner feel special.
Whether or not Valentine’s Day is too commercial is irrelevant to me as a wife, what matters is that my husband makes me feel special on Valentine’s Day. So let’s make this day one filled with happy memories. Have a super Valentine’s Day on 14 February.